VISUAL SYSTEM
Brand Identity & Packaging Design
Angelic Candles is a candle brand inspired by catholic angels and saints and soft minimalism. The goal was to design a refined visual identity that feels premium, calm, and timeless.
The branding explores soft serif typography paired with warm tones and minimalist packaging. The celestial theme is expressed through restrained iconography and elegant spacing rather than heavy illustration.
The final identity system delivers a cohesive brand experience across packaging designs, multiple logos for a variety of uses and consitent fonts and colours to use on their social media — balancing softness with modern sophistication.