VISUAL SYSTEM
Instagram Rebrand & Website Concept
Café Dépêche is an independent café with a strong visual personality
but no cohesive digital presence. At the time of research, the brand
primarily operated through Instagram and did not appear to have
a dedicated website.
This concept rebrand focused on refining their Instagram visual identity
and designing a modern website concept to establish a stronger,
more professional online presence.
The rebrand began with analysing their existing Instagram presence and
identifying inconsistencies in typography, spacing, and colour usage.
A structured visual system was developed to create a cohesive Instagram
feed while maintaining the café’s retro character.
Alongside the social refresh, a website concept was designed from scratch
to provide clear navigation, menu visibility, and brand storytelling —
giving Café Dépêche a digital home beyond social media.
The final outcome establishes a cohesive Instagram identity and a fully realised website concept that elevates Café Dépêche’s digital presence. The system ensures consistency across social content while providing a scalable foundation for future online growth.