VISUAL DEVELOPMENT
Podcast Brand Logo Concept
Violet Hour is a conceptual logo design project created for a
fictional podcast distribution brand. The brief focused on developing
a distinctive typographic identity that felt modern, expressive,
and adaptable across digital platforms.
The goal was to create a mark that would stand confidently
across podcast covers, social media, and merchandise while
maintaining strong visual recognition.
The process began with analysing the brief and defining keywords
that captured the brand’s tone — atmospheric, creative, and bold.
A series of typographic experiments explored hierarchy,
font pairings, and layout structures to find a distinctive balance.
Multiple logo variations were developed before refining the final
mark into a clean, scalable system suitable for digital thumbnails,
promotional graphics, and merchandise applications.
The final logo delivers a strong typographic identity that feels confident and versatile. Designed with scalability in mind, the system performs effectively across digital podcast platforms and branded merchandise while maintaining a clear visual presence.