VISUAL EXPLORATION
Conceptual Typography Exploration
This project was developed as part of a design assignment focused on
transforming language into visual form. The brief required selecting
a single word and interpreting it as a graphic composition,
where typography becomes the image itself.
The aim was to explore how scale, spacing, distortion, and form
could visually communicate meaning without relying on additional imagery.
The process began with selecting a word and analysing its emotional
and conceptual associations. Multiple typographic experiments were created
to test how weight, alignment, and distortion could visually reinforce meaning.
Iterations focused on balancing readability with abstraction,
ensuring the final outcome remained legible while functioning
as a standalone visual composition.
The final piece demonstrates how typography alone can communicate narrative and emotion. By treating the word as both text and image, the design bridges graphic form and linguistic meaning, resulting in a visually driven typographic statement.